A useful announcement explains who the world is for, how it plays, when it opens and where to connect. A placement gives that message visibility; it cannot guarantee players or website visits.
Prepare the destination before promoting it
Make sure the game is reachable and the official website opens correctly. Update the supported client, hosting country, world type, experience rate and the concrete features players can expect. If you announce a launch, give its date and timezone and keep the details consistent across your website and listing.
Include a short description of the intended experience: progression, map, quests, party play and the community rules that matter to your audience. Screenshots or a showcase clip can help players understand the world, but they should match the server you are inviting them to join.
If you have not published a listing yet, follow How to add a server. Existing owners can review My servers before choosing a promotion.
Choose the format that fits your message
| Placement | Use it for | Prepare first |
|---|---|---|
| Featured server card | A highlighted introduction to your server | A clear name, accurate listing and a useful destination website |
| Premium row highlight | Making your listing easier to notice in the directory | Connection details, rates and a readable server name |
| Launch countdown | An announced opening with a visible countdown | A future launch time and a concise headline |
| Banner advertisement | A visual message about your world or update | Artwork that follows the upload format and duration rules |
Paid placements do not add activity points or change category eligibility. Read the preview and activation details in Promotions & tokens; a countdown's paid placement period and the actual launch time are separate settings.
Advertising token budget calculator
Estimate a single placement using the current OtservAds daily prices. Changing these fields only calculates a budget.
Choose a whole number from 1 to 30 days.
Prices below are read from the site settings. Your final cost is confirmed in Promotions & tokens before activation. This calculator does not spend tokens.
| Placement | OtservAds tokens |
|---|---|
| Featured server card | 15 |
| Premium row highlight | 10 |
| Launch countdown | 50 |
| Banner advertisement | 20 |
Understand your token balance
OtservAds placements use internal advertising tokens. The calculator shows a single placement for one to thirty days using the site's current daily prices. It is a planning tool; it does not check your balance or activate an advertisement.
Eligible servers can earn one token after each complete twenty-four-hour period of continuous monitored uptime. A failed status check, a monitoring gap longer than six minutes or a connection-target change resets that continuous period. Hidden listings and suspended accounts do not qualify. Check the reward details in your account rather than assuming that a calendar day automatically earns a token.
Confirm your balance and the current price before activation. Prices can change between reading this page and opening the promotion form, so use the confirmation shown there as the final cost.
Write an announcement people can evaluate
Lead with one concrete feature and the audience it suits. Give the client version, world type, progression information and launch time when applicable. Link to a page with the actual connection instructions rather than leaving readers to find them in another message.
Announcement outline
Server name and intended play style
Client, world type and experience system
Two or three specific gameplay features
Launch date and timezone, if applicable
Official website and OtservAds listing
When sharing on Discord or Reddit, disclose that you own or work on the server, follow that community's promotion rules and use an appropriate announcement area. Answer questions about the world instead of repeating the same message across unrelated discussions.
On your own website, use the API · Website widget section of your listing's Statistics tab to embed a player chart. Choose the light or dark appearance that fits your site. The live widget refreshes every three minutes; the image alternative updates when the host page reloads.
Measure attention and game activity separately
The listing traffic card reports distinct IP visits to that server page and distinct IPs opening its official website. Repeated activity from one IP is counted once per counter. Shared networks and multiple connections mean these totals are not an exact count of individual people.
Compare those counters with the saved player history over a relevant period. A website visit is not a game login, and a change in players can have causes beyond an advertisement. Avoid treating a single peak as proof of a campaign's effect.
Improve one part of your message at a time: clarify a feature, update the artwork or make the connection instructions easier to follow. Keep a note of what changed and when so you can compare similar periods. For community discussion, use the server launches forum.